There is a great race between the top smartphones companies to bring a ideal product in front of their customers so that they can make it happen to get more customers. Now days every one wants to buy a smartphone but there are a lot of companies in smartphone market(Samsung, Apple, Blackberry , HTC etc.). They have brought a lot of great products in the market. But if we go through a general scenario you will get that there is not much difference between there hardware. They all come with quad core processors, with a sufficient amount of Ram, A powerful GPU. A big and HD display, A camera with HD recording, A longer battery life.
There might be a little difference between their configuration but all are kinda same in means of their configuration. That’s the main reason why customers are always confused while buying a high budget smartphone. So what do they do is, some of them just go with the market flow i.e. buy the most popular phone without putting stress on their mind. But some of them compare the software features and then they select which phone to buy.
So hardware is kinda same but software changes from company to company. if you want to attract more customers then you must provide the features that are really helpful,handy in use and will amaze the experience of device usage. Just like Samsung who has came up with amazing features in its recant years. we can see these features in S3, Note, NoteII and Now in S4. They have given amazing features.
if you are an user of smartphone then you can spend your whole day playing with your smartphone. you can surf internet, run applications, games, click photos etc. so while using your phone its experiences must not be good. you should be able to do things without running through a series of menus. Every menu, every setting must be there. or should only a tap away from you.
when we talk about Nokia we can see that on of the biggest reason behind the Nokia’s failure is it Symbian OS. You can not comment on its hardware, because hardware in Nokia smartphones is the best hardware, if we see in past Nokia was on the top of making great phones. but if you buy a phone of worth $600 you will get the same OS that it will provide you in $100 with kinda same setting according to me this was a really big mistake from Nokia.
Now Apple is doing same like Nokia. They should bring some amazing OS features in their iOS devices. on the other hand HTC and Samsung are paying a great attention on their software. in HTC One you can see a default stream feature on the front screen is really amazing and revolutionary thing. you can get each and every update of social media, News etc. on your Home Screen.
Samsung if two steps ahead in its phone features like Dual Shot, Photo With audio etc . On which user can waist their most of the time, Video will be played till you are watching the display when you move your eyes away video will be paused. isn’t it cool.
Conclusion: Now a days users need a smartphone with features on which they can waist most of their times. if you think hardware can make attract customers then you should look in past what happened to Nokia, in coming years if you will provide features like Samsung did in its S4. only then company can survive, otherwise in future you could face a lot problems.